The “new normal” of post-pandemic strategy development.
Just as the last year presented unprecedented management challenges, post-pandemic strategy development conversations will face issues never...
Once upon a time companies were built based on a long-term vision. Constructing a strategic plan to achieve a 15, 20 or even 30-year vision was as common as payphones on every corner.
These long-range plans supplied the framework for decision-making for generations of management teams. They provided purpose to employees and continuity for partners. They were the pillars of the strategic management processes that lead to companies that were “Built to Last.”
In today’s climate, the media is full of high market cap (highly valued by Wall Street) companies built in a just a few years. Although Amazon may be the most impress of this breed, there are many for that sadly grew fast and then imploded even faster. Companies like Theranos, Zynga, and Zenefits are just a few that come to mind.
The reality of continually shortening and boom to bust business cycles, may beg the question: is long-term thinking out of sync with today’s management challenges?
As technological advances, 24 hours communication demands and pressure to perform to investor expectations intensify the daily pressure to execute, I’d like to make the case that now more than ever strategic planning is vital to winning.
Because we live in a world where change has become the norm your strategic thinking maybe the only thing you can depend on to guide decision-making. In fact, a solid long-range plan may be more important for leadership team’s today because the environment feels so mercurial. How else can you keep your team oriented in the right direction if you don’t have one?
Here are three reason’s your strategic plan is more relevant than ever today:
Just like navigating in a storm, rapid change makes it easy to get off course – to stray away from your purpose. This is especially true when conditions demand that you take on the unexpected and retool priorities frequently. The context your plan provides is key to evaluating shifts, responding to them, and getting back on your course quickly. It will act like a beacon of light that never goes out as you move towards your ultimate goals.
Prevail through your changing environment with your strategic plan.
Don’t have one? Take our Strategy Ready Test to see how well your strategic management tools stack up.
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