Bright Shining Objects are Distractors in Business Planning
‘Bright shining objects are distractions; they belong in the pages of fables not in the halls of management.’ Pretty strong statement, huh?
There is so much data analysis and information sifting during strategic planning processes, we can forget that to gain momentum for execution our great strategic plan. For a plan to be well implemented it must be well understood and embraced widely. To do this leadership teams must integrate their strategic goals and planning assumptions into an exciting and compelling story of future success. Are you ready to spin your tale?
Everyone has seen a video clip of the iconic CEO on a huge stage (casually dressed thanks to Steve Jobs) with beautiful, high resolution photography of products or branding images mesmerizing you as he or she slowly lays out a story about the birth of this great new thing and the ambitious plans for how it will “change the world”. Great corporate mythology spun right in front of your eyes. Amazing!
You don’t have to be that good, but you do need to make sure that you can tell an elegant, complete and compelling story of the future. Storytelling needs to be a part of your strategic management tool kit.
To increase understanding and alignment of your strategic plan, your strategic plan story must:
If you are in a position of leadership, take the time to craft your epic story and find ways to weave it into your communications whenever and where ever possible. You will get momentum behind it and see it manifested in front of your eyes.
‘Bright shining objects are distractions; they belong in the pages of fables not in the halls of management.’ Pretty strong statement, huh?
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