Corporate Strategy vs. Business Unit Strategy
Corporate strategy asks what business to be in. Business unit strategy asks how to win within it. Confusing them is why most planning stalls.
We just created an exciting ‘lift-off’ for one of our clients with our new program Strategy Boost™ and I’m so excited to share what I witnessed. By using just two Strategic Focus tools in this one-day workshop (Market Mapping and Target Audience Bulls-eye), we were able to isolate our client’s a unique role in their market and define a unifying view of their primary, secondary and tertiary audiences creating immediate clarity for enhancing their program offering, marketing and messaging and partners.
To give you a sense of what a difference one day can make, take a look at the comments made at the start and at the end of this one-day Strategy Boost™ workshop.
Expressed in graphic illustration (done in real time as part of the meeting facilitation)
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4:15 PM
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Expressed in bullet point format for easy reading:
| 8:30 AM | 4:15 PM |
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EXPECTATIONS FOR THE DAY
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CLOSING REMARKS
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Strategy Boost™ was created to bring real insights to teams quickly with a highly engaging and productive workshop format. This streamlined approach to strategy development is now available to a greater number of companies, non-profits, and teams. We know that not everyone needs, or can invest in, the in-depth strategy development engagements of our other offerings like Strategy Summit™, but almost everyone can use a lift in their strategy development. Now, with a one-day Strategy Boost™ workshop, you can get the assistance you need to launch planning and your growth.
Learn more about how Strategy Boost™ can help your organization.
Corporate strategy asks what business to be in. Business unit strategy asks how to win within it. Confusing them is why most planning stalls.
Because we live in a world where change has become the norm your strategic plan maybe the only thing you can depend on to guide decision-making.
Learn the critical differences between business plans and strategic plans with real-world examples for executives, division heads, and founders.