The “new normal” of post-pandemic strategy development.
Just as the last year presented unprecedented management challenges, post-pandemic strategy development conversations will face issues never...
2 min read
Cecilia Lynch
Jul 2, 2018 7:54:29 PM
Change is today’s normal. As individuals are daily routines are besieged by new tools and methods to purchase, communicate and coordinate. Although many of us choose to opt out of many of these innovations, it is virtually impossible to avoid embracing some of these changes. The same is true for organizations; business and non-profit leaders are also barraged by change.
This pace of change puts tremendous pressure on the confidence leaders need to stick with their long-range strategic goals. Often their confidence is eroded by a lack of evidence that their plans will pay off or that their goals, once met will have the impact they desire. It can also further eroded when a market innovation takes the attention of their customers, and they have nothing in the works to respond. So, what’s a leadership team to do? Stop setting strategic goals and spend all their resources responding to change a fast as they can?
Well, that is one approach. Let’s call this the Also Ran strategy, and it can work, for a short time, but it is not a strategy for long-term growth. Today strategic thinking is more important than ever, but so is how you put together your strategic plan and move into implementation. A key element of building a winning strategic plan for today’s highly changing market conditions is to plan for change. Here are my tips in incorporate into your strategic plan so that you too can stay focused and flexible for change.
Change is today’s normal, so planning to respond should also be today’s strategic thinking normal. Don’t settle for the Also Ran Strategy. Tighten up your planning with the wisdom of real strategic thinking to embrace a multifaceted strategic plan with room to flex while you stay focused.
Struggling to think through your planning process? Schedule a free mini-consultation to find the right approach for your entity.
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