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Our Team


Our team is designed around your specific needs and will expand and contact based on your project scope.



As the leading authority on outward-in strategic focus, Cecilia Lynch, is the founder and chief strategist at Focused Momentum®, creator of Strategy Class® and author of “Strategic Focus: The Art of Strategic Thinking” a groundbreaking work that demystifies the overwhelming task of developing a strategic perspective with an external, market-place focus and the first book in a series of three.

Cecilia is a seasoned strategist and management consultant with over 20 years of experience in strategy development and business leadership. She makes things happen at an organization by building commitment within it. Cecilia leads every team with her natural enthusiasm and drive which provides the catalyzing spark that keeps the energy high throughout the many phases of planning and change. Using the best of facilitative approaches, Cecilia engages the management team in the strategic thinking process to develop strategies and plans that deliver on the future direction of the organization. She then works with leadership teams to design and lead processes that generate broad support and produce exceptional results.



Jennifer Fitzgerald is Focused Momentum® Director of Client Services. Jennifer oversees Focused Momentum’s® daily operational activities focusing on client delight, performance reporting, technology, office administration and human resources.

A critical member of the core team for more than 15 years, Jennifer works closely with clients and Focused Momentum’s® team members  to ensure projects commitments are met and the Focused Momentum® team and our business partners are aligned to support these commitments.

Jennifer brings more than 15+ years experience in client services and operations for the consulting industry to Focused Momentum®. Prior to Focused Momentum®, Jennifer ran her own virtual assistant practice supporting multiple small businesses.


Emily Shepard brings more than twenty years of experience in the visual communication field to her work. Her background as a graphic designer gives her ability to:

  • Translate organizational issues and concerns into visually based images and metaphors.
  • Continually organize a discussion so that the finished product provides increased clarity and focus to the group.
  • Quickly design chart formats and templates during meetings when the process design needs to change on-the-fly.

Emily also creates information graphics for organizations’ murals, timelines or strategic illustrations that present complex information in an accessible and engaging format. These “learning maps” can help individuals or groups understand and contextualize ideas and key concepts. Often these charts relate to a company or group’s history, vision or strategy.  Like Jennifer, Emily has been part of the Focused Momentum® core team for 15 years.

She has a Bachelor of Arts degree in History from Middlebury College in Middlebury, Vermont and an M.F.A. from California College of the Arts in Oakland in California.

We make strategy possible – start planning for your future today