Our Team

Your Office of Strategic Management

Lead by Cecilia Lynch, the core team of Focused Momentum is small and highly experienced.

Our team expands around specific needs and project scope.


As the leading authority on strategic thinking, Cecilia Lynch is the founder and chief strategist at Focused Momentum® and creator of Strategy Class®. Her first book, “Strategic Focus: The Art of Strategic Thinking” a groundbreaking work that demystifies the overwhelming task of beginning strategy development. The Strategic Focus Program introduces the four core strategic thinking models used to develop winning strategic plans.

Recognized as a strategic thinker early in her career, Cecilia was leading strategic planning for the Dockers® brand while still in her 20s.  Now, with over 20 years of experience leading strategy development in companies and non-profits of all sizes, Cecilia has expanded her ability to make strategy possible through various offerings. Through intensive custom consulting engagements in Strategy Summit she expertly guides key stakeholder groups through multi-month strategic planning projects. In Strategy Boost, teams gain access to the Focused Momentum methods for one-day facilitated team strategy sessions. Finally, through Strategy Class, individuals can access strategic thinking through books, self-guided training, and group workshops.



Jennifer Fitzgerald is Focused Momentum® Director of Client Services. Jennifer oversees Focused Momentum’s® daily operational activities focusing on client delight, performance reporting, technology, office administration and human resources.

A critical member of the core team for more than 15 years, Jennifer works closely with clients and Focused Momentum’s® team members  to ensure projects commitments are met and the Focused Momentum® team and our business partners are aligned to support these commitments.

Jennifer brings more than 15+ years experience in client services and operations for the consulting industry to Focused Momentum®. Prior to Focused Momentum®, Jennifer ran her own virtual assistant practice supporting multiple small businesses.


Emily Shepard brings more than twenty years of experience in the visual communication field to her work. Her background as a graphic designer gives her ability to:

  • Translate organizational issues and concerns into visually based images and metaphors.
  • Continually organize a discussion so that the finished product provides increased clarity and focus to the group.
  • Quickly design chart formats and templates during meetings when the process design needs to change on-the-fly.

Emily also creates information graphics for organizations’ murals, timelines or strategic illustrations that present complex information in an accessible and engaging format. These “learning maps” can help individuals or groups understand and contextualize ideas and key concepts. Often these charts relate to a company or group’s history, vision or strategy.  Like Jennifer, Emily has been part of the Focused Momentum® core team for 15 years.

She has a Bachelor of Arts degree in History from Middlebury College in Middlebury, Vermont and an M.F.A. from California College of the Arts in Oakland in California.

We make strategy possible – start planning for your future today