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Demystify Strategic Thinking

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My book, Strategic Focus: The Art of Strategic Thinking, demystifies how to think about developing strategy BEFORE you out your business plan or start to engage your team or partners in any planning efforts.

LEARN the four core strategy thinking models large companies use to develop their thinking into growth strategies.  

  1. Target Audience is the exploration of How the transactional mindset can limit you.
  2. Unique Strategic Position is defining a complete view of how you want to be thought of- today and in the future.
  3. Market Mapping is a power tool and defines how your market works…your hypothesis.
  4. Org Evolution – to have a great plan you not only need to address today’s challenges, but be prepared for tomorrow’s. This final exercise helps you understand what is next.